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Esconder-se vs. ocultar-se

In Portuguese, both esconder-se and ocultar-se translate to to hide oneself. However, they are not always interchangeable, differing mainly in formality and the context of the concealment.

Esconder-se

A2
This is the most common and neutral term for to hide oneself. It is used in a wide range of everyday situations, from children playing games to someone physically placing themselves out of sight to avoid a person or a simple situation. It generally refers to the physical act of hiding.
O menino foi esconder-se atrás da porta para assustar a irmã.
(The boy went to hide behind the door to scare his sister.)
O gato gosta de esconder-se debaixo do sofá quando visitas.
(The cat likes to hide under the sofa when there are visitors.)
Eu vi-te a tentar esconder-se da professora no corredor.
(I saw you trying to hide from the teacher in the hallway.)
Durante a tempestade, os animais procuraram um lugar para esconder-se.
(During the storm, the animals looked for a place to hide.)
Ela tentou esconder-se no meio da multidão para não ser encontrada.
(She tried to hide in the middle of the crowd so she wouldn't be found.)

Ocultar-se

B2
This is a more formal and intense verb. Ocultar-se implies a more serious, deliberate, and often prolonged act of concealment. It's frequently used in contexts involving hiding from danger, the law, public scrutiny, or for strategic reasons. It carries a stronger connotation of keeping one's presence or identity a secret.
O fugitivo conseguiu ocultar-se da polícia durante vários anos.
(The fugitive managed to hide from the police for several years.)
Após o escândalo, a figura pública decidiu ocultar-se da imprensa.
(After the scandal, the public figure decided to hide from the press.)
O espião teve que ocultar-se sob uma identidade falsa.
(The spy had to hide under a false identity.)
O eremita escolheu ocultar-se do mundo numa cabana remota.
(The hermit chose to hide from the world in a remote cabin.)
Ele é um mestre em ocultar-se à vista de todos.
(He is a master at hiding in plain sight.)

Summary

In essence, use esconder-se for general, everyday situations of physically hiding. It's the common, go-to word. Reserve ocultar-se for more formal, serious, or dramatic contexts where the act of hiding is deliberate, prolonged, and often involves escaping from significant consequences or maintaining secrecy.